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RESEARCH TOPIC

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INSPIRATION

EPCOT

- Experimental Prototype Community of Tomorrow

- Planned to be a realised city of the future

- 20,000 rotated residents

- Intended to be a cutting edge example for other cities to emulate

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Meant to embrace futuristic technologies whilst still using a careful design that can foster a sense of community.

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THE GOAL

Take the best of what the past offered and the best of what the future has to offer and merge them together.

CELEBRATION, FL

UPDATED REALISATION

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In 1984, Michael Eisner and Frank Wells joined the company as CEO and COO respectively. One of the first jobs they tackled was to look at the property and create a long term plan to put it to use. 

This included:

- Three new theme parks

- Up to 60,000 new hotel rooms 

- Permanent 9,000 acre nature and wildlife reserve

Even with all of that space set aside there was still unused land south of the USA

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OPTIONS

1.     Selling it

              Disney would lose control of how that land is used, against the very reason Walt

              Disney bought so much land in the beginning

2.     Nothing

              Due to it being an undeveloped pasture, leaving it empty meant that the

              government could build a case in an effort to claim the land back

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This was their opportunity to make a picturesque American town  which would include:

- Multi-use Space

- Tackled the issues of cars

- Tackled the issues of garbage

Contain all of the detail and design that Disney was famous for in the parks but be somewhere they could actually live.

DESIGN

20,000

RESIDENTS

OVER

44,000

ACRES

COZY TOWN

CENTRE WITH

SHOPPING AND

DINING

NEW SCHOOL

THAT TRIES

EXPERIMENTAL

FORMS OF

TEACHING

NEOITRADITIONALISM

It is the idea that the boom of the suburbs after WWII did more to harm our perspectives of community than it did to help.

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Big gardens and space were great but it meant neighbours living further away from each other. Wide-spread layouts were not an issue with the rising use of cars but it meant less personal connection throughout the neighbourhoods. 

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Neo-traditionalism was the idea of going to a place before those times and scaling everything down

-     Town Centres within walking distance

-     Smaller plots of land with an emphasis on the front yard to encourage neighbours to interact and socialise.

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HOMES

-      Started at $125,000     

-      The design philosophy was that no house could share a house style with  any of its neighbouring houses   

 -      An emphasis was places on the front yards     

-      Garages at the back along an alley - so cars would not be out on the street and garbage collection can happen off the main street and the public eye While buyers were given options,

 

Disney maintained a sense of control of how celebration would look from the outside Although the homes looked like a quaint old American town, Disney wanted the interiors of the homes to house the most recent technology including: All houses wired with a fibre-optic connection

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COASTAL

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CLASSICAL

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FRENCH COUNTRY

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MEDITERRANIAN

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COLONIAL REVIVAL

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VICTORIAN

ACCESSIBILITY

-     The goal was to include houses that were a 

       range of styles and prices blended together

       to promote diversity.

-     Disney quickly learned that the homes

       needed to push to the more expensive side

-     The homes began at $125,000 which was

       20% above the county average

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The town acted as an illustration of the socio-economic divide

-     Over 80% white

-     Median income of over double the county's

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The town centre was eventually bought by Lexin Capital for

$42 million

ISSUES WITH CELEBRATION

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Although praised for the sense of community.

Celebration was meant to be a perfect town but criticism quickly began.

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Disney bought in external contractors and common issues within the homes started to arise

-     Outlets not working

-     Leaking roofs

-     Mouldy walls 

Residents found themselves requesting constant repairs.

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Issues were blamed on:

-     Time crunch

-     Number of homes to complete

-     The short time between planning and construction meant that out of state contractors couldn't

       build good relationships with local skilled sub-contractors.

-     Maintaining Disney's strict guidelines ultimately slowed them down and increased cost

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Celebration came around a time when there was a housing boom in Florida meaning that there was a shortage of skilled workers.

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